{"id":9321,"date":"2023-07-12T15:03:55","date_gmt":"2023-07-12T13:03:55","guid":{"rendered":"https:\/\/www.ozonaconsulting.com\/?page_id=9321"},"modified":"2023-07-12T15:21:29","modified_gmt":"2023-07-12T13:21:29","slug":"workshops-de-tecnicas-de-visualizacion","status":"publish","type":"page","link":"https:\/\/www.ozonaconsulting.com\/pt\/workshops-de-tecnicas-de-visualizacion\/","title":{"rendered":"WORKSHOPS DE T\u00c9CNICAS DE VISUALIZACI\u00d3N"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”yes” angled_section_position=”top” angled_section_direction=”from_left_to_right” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”520px” background_image=”8978″ image_repeat=”no-repeat” el_class=”kpis-banner-centered”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#e8e8e8″ padding_top=”0″ padding_bottom=”0″ css=”.vc_custom_1680812338368{background-color: #ffffff !important;}” z_index=””][vc_column][vc_empty_space][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]<\/p>\n

Est\u00e1 \u00e0 procura de informa\u00e7\u00f5es sobre os workshops de KPIs e modelos de indicadores?<\/a><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#e8e8e8″ padding_top=”70″ padding_bottom=”50″ css=”.vc_custom_1443952192133{background-color: #ffffff !important;}”][vc_column][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]Os cursos de t\u00e9cnicas de visualiza\u00e7\u00e3o de dashboards e relat\u00f3rios s\u00e3o baseados no standard internacional IBCS<\/a> e s\u00e3o o complemento ideal para os workshops de KPIs e modelos de indicadores<\/a> da Ozona. Embora seja recomendado fazer pelo menos o primeiro n\u00edvel dos workshops de KPIs para frequentar os workshops de t\u00e9cnicas de visualiza\u00e7\u00e3o, tamb\u00e9m \u00e9 poss\u00edvel faz\u00ea-lo sem este pr\u00e9-requisito.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” padding_top=”10″ padding_bottom=”10″][vc_column][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]<\/p>\n

PRINCIPAIS CARACTER\u00cdSTICAS DOS WORKSHOPS DE T\u00c9CNICAS DE VISUALIZA\u00c7\u00c3O
\n<\/span><\/h2>\n

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<\/i><\/span><\/div>

TEORIA E PR\u00c1TICA<\/h3>

A exposi\u00e7\u00e3o te\u00f3rica \u00e9 complementada com numerosos exerc\u00edcios pr\u00e1ticos.<\/p><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″]

<\/i><\/span><\/div>

EXEMPLOS REAIS<\/h3>

Durante todo o workshop s\u00e3o mostrados exemplos reais de dashboards e relat\u00f3rios.<\/p><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″]

<\/i><\/span><\/div>

APLIC\u00c1VEIS A QUALQUER \u00c2MBITO<\/h3>

Os exerc\u00edcios propostos n\u00e3o s\u00e3o espec\u00edficos de um \u00fanico \u00e2mbito de aplica\u00e7\u00e3o.<\/p><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner width=”1\/3″]

<\/i><\/span><\/div>

N\u00c3O REQUER FERRAMENTAS<\/h3>

A aplica\u00e7\u00e3o das t\u00e9cnicas apresentadas n\u00e3o requer necessariamente ferramentas espec\u00edficas.<\/p><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″]

<\/i><\/span><\/div>

FORMA\u00c7\u00c3O EM M\u00daLTIPLOS N\u00cdVEIS<\/h3>

A forma\u00e7\u00e3o \u00e9 organizada em dois workshops. O primeiro, focado na otimiza\u00e7\u00e3o individual de gr\u00e1ficos e tabelas. O segundo, na composi\u00e7\u00e3o de dashboards e relat\u00f3rios.<\/p><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″]

<\/i><\/span><\/div>

SEM CONHECIMENTOS PR\u00c9VIOS<\/h3>

Embora seja recomendado ter assistido pelo menos ao n\u00edvel 1 dos workshops de KPIs, n\u00e3o \u00e9 um requisito.<\/p><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]<\/p>\n

FONTES E BIBLIOGRAFIA<\/h3>\n

As principais fontes dos workshops de t\u00e9cnicas de visualiza\u00e7\u00e3o s\u00e3o o padr\u00e3o internacional de comunica\u00e7\u00e3o empresarial IBCS<\/a> e a recolha de t\u00e9cnicas de visualiza\u00e7\u00e3o desenvolvida por Diego Berea<\/a>.<\/p>\n

 <\/p>\n

Al\u00e9m disso, existem refer\u00eancias \u00e0 obra de Stephen Few, Edward Tufte, Barbara Minto, Rolf Hichert<\/a>, entre outros.<\/p>\n

GRUPO DE ALUNOS NO LINKED-IN<\/h3>\n

Existe um grupo privado no linked-in para os alunos dos workshops de KPIs, modelos de indicadores e t\u00e9cnicas de visualiza\u00e7\u00e3o ministrados por Diego Berea<\/a>. O seu objetivo principal \u00e9, principalmente, colocar em contacto os participantes de diferentes edi\u00e7\u00f5es. Assim, eles podem compartilhar experi\u00eancias da aplica\u00e7\u00e3o pr\u00e1tica dos conceitos apresentados nestes cursos. O grupo conta atualmente com mais de 150 membros.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#e8e8e8″ padding_top=”70″ padding_bottom=”50″][vc_column][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]<\/p>\n

P\u00daBLICO-ALVO DOS WORKSHOPS DE T\u00c9CNICAS DE VISUALIZA\u00c7\u00c3O<\/span><\/h2>\n

[\/vc_column_text][vc_empty_space height=”15px”][vc_column_text]Rela\u00e7\u00e3o de perfis a quem se destinam os workshops de t\u00e9cnicas de visualiza\u00e7\u00e3o:<\/p>\n

    \n
  • Perfis de gest\u00e3o que consomem dashboards e relat\u00f3rios de gest\u00e3o em qualquer \u00e2mbito profissional<\/li>\n
  • Perfis que elaboram apresenta\u00e7\u00f5es, relat\u00f3rios, dashboards e scorecards para a dire\u00e7\u00e3o, para clientes, etc.<\/li>\n
  • Perfis do \u00e2mbito financeiro interessados em melhorar a comunica\u00e7\u00e3o de informa\u00e7\u00e3o econ\u00f3mico-financeira.<\/li>\n<\/ul>\n

    Os exerc\u00edcios n\u00e3o s\u00e3o espec\u00edficos de nenhum \u00e2mbito de aplica\u00e7\u00e3o.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” padding_top=”70″ padding_bottom=”50″][vc_column][vc_column_text]<\/p>\n

    ORGANIZA\u00c7\u00c3O E N\u00cdVEIS DOS WORKSHOPS DE T\u00c9CNICAS DE VISUALIZA\u00c7\u00c3O<\/span><\/h2>\n

    A forma\u00e7\u00e3o em t\u00e9cnicas de visualiza\u00e7\u00e3o da Ozona \u00e9 organizada nos seguintes workshops::<\/p>\n

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    <\/i><\/span><\/div>
    T\u00c9CNICAS DE VISUALIZA\u00c7\u00c3O 1<\/h5>

    8 horas. 495\u20ac + IVA\/participante<\/p><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/2″]

    <\/i><\/span><\/div>
    T\u00c9CNICAS DE VISUALIZA\u00c7\u00c3O 2<\/h5>

    8 horas. 495\u20ac + IVA\/participante<\/p><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” padding_top=”70″ padding_bottom=”50″][vc_column width=”1\/6″][vc_empty_space][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

    PRE\u00c7OS E PROMO\u00c7\u00d5ES VIGENTES<\/span><\/h2>\n

    [\/vc_column_text][vc_empty_space height=”15px”][vc_column_text]495\u20ac\/participante \u2013 1 inscri\u00e7\u00e3o
    \n445\u20ac\/participante \u2013 2 inscri\u00e7\u00f5es da mesma organiza\u00e7\u00e3o no mesmo curso
    \n395\u20ac\/participante \u2013 3 inscri\u00e7\u00f5es (ou mais) da mesma organiza\u00e7\u00e3o no mesmo curso<\/p>\n

    O pre\u00e7o inclui workshop, manual e diploma.
    \nImpostos n\u00e3o inclu\u00eddos[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text] [\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#e8e8e8″ padding_top=”70″ padding_bottom=”50″][vc_column][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner width=”1\/3″][vc_single_image image=”8987″ img_size=”large” qode_css_animation=””][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n

    T\u00c9CNICAS DE VISUALIZA\u00c7\u00c3O 1
    \nCOMUNICA\u00c7\u00c3O VISUAL DE INFORMA\u00c7\u00c3O QUANTITATIVA<\/span><\/h2>\n

    [\/vc_column_text][vc_empty_space height=”15px”][vc_column_text]<\/p>\n

      \n
    • Comunica\u00e7\u00e3o de indicadores e KPIs atrav\u00e9s de tabelas e gr\u00e1ficos<\/li>\n
    • Apresenta\u00e7\u00e3o do standard internacional IBCS e sua nota\u00e7\u00e3o sem\u00e1ntica<\/li>\n
    • Princ\u00edpios de percep\u00e7\u00e3o e sua aplica\u00e7\u00e3o \u00e0 comunica\u00e7\u00e3o visual de informa\u00e7\u00e3o quantitativa<\/li>\n
    • Formas mais adequadas de representar dados quantitativos em dashboards e relat\u00f3rios<\/li>\n<\/ul>\n

       <\/p>\n

      Aplica\u00e7\u00e3o pr\u00e1tica em exerc\u00edcios baseados em Excel e PowerBI[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#ffffff” padding_top=”70″ padding_bottom=”50″][vc_column][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n

      T\u00c9CNICAS DE VISUALIZA\u00c7\u00c3O 2
      \nCOMUNICA\u00c7\u00c3O EFICAZ ATRAV\u00c9S DE DASHBOARDS E RELAT\u00d3RIOS<\/span><\/h2>\n

      [\/vc_column_text][vc_empty_space height=”15px”][vc_column_text]<\/p>\n

        \n
      • Design do zero ou melhoria de dashboards e relat\u00f3rios para alcan\u00e7ar uma comunica\u00e7\u00e3o profissional<\/li>\n
      • Aplica\u00e7\u00e3o do standard internacional IBCS em dashboards, relat\u00f3rios e apresenta\u00e7\u00f5es<\/li>\n
      • Como transmitir mensagens com clareza e apresentar a informa\u00e7\u00e3o de maneira ordenada<\/li>\n
      • Regras de composi\u00e7\u00e3o e princ\u00edpios de design<\/li>\n<\/ul>\n

         <\/p>\n

        Aplica\u00e7\u00e3o pr\u00e1tica em exerc\u00edcios baseados em Excel e PowerBI[\/vc_column_text][vc_empty_space height=”15px”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”8600″ img_size=”large” qode_css_animation=””][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” padding_top=”70″ padding_bottom=”50″][vc_column width=”1\/6″][vc_empty_space][\/vc_column][vc_column width=”2\/3″][vc_column_text]<\/p>\n

        PROGRAMA DOS WORKSHOPS<\/span><\/h3>\n

        [\/vc_column_text][vc_empty_space height=”15px”][vc_accordion collapsible=”yes” style=”accordion” disable_keyboard=””][vc_accordion_tab title=”T\u00c9CNICAS DE VISUALIZA\u00c7\u00c3O 1. COMUNICA\u00c7\u00c3O VISUAL DE INFORMA\u00c7\u00c3O QUANTITATIVA” title_tag=”h4″][vc_column_text]<\/p>\n

          \n
        • Comunica\u00e7\u00e3o de informa\u00e7\u00e3o quantitativa<\/strong><\/li>\n
        • \n
            \n
          • Tabelas ou gr\u00e1ficos. Vari\u00e1veis categ\u00f3ricas e quantitativas<\/li>\n
          • Standard IBCS. A f\u00f3rmula SUCCESS<\/li>\n<\/ul>\n<\/li>\n
          • Regras sem\u00e2nticas e nota\u00e7\u00e3o standard<\/strong>\n
              \n
            • Regras sem\u00e2nticas do IBCS<\/li>\n
            • Nota\u00e7\u00e3o padr\u00e3o para a comunica\u00e7\u00e3o empresarial<\/li>\n<\/ul>\n<\/li>\n
            • Percep\u00e7\u00e3o e visualiza\u00e7\u00e3o<\/strong>\n
                \n
              • Atributos pr\u00e9-atentivos<\/li>\n
              • Princ\u00edpios da percep\u00e7\u00e3o visual<\/li>\n
              • Precis\u00e3o na interpreta\u00e7\u00e3o<\/li>\n
              • Limites na percep\u00e7\u00e3o<\/li>\n<\/ul>\n<\/li>\n
              • Regras de percep\u00e7\u00e3o e visualiza\u00e7\u00e3o. Simplificar<\/strong>\n
                  \n
                • Aplica\u00e7\u00e3o no design de tabelas<\/li>\n
                • Aplica\u00e7\u00e3o no design de gr\u00e1ficos<\/li>\n<\/ul>\n<\/li>\n
                • Regras de percep\u00e7\u00e3o e visualiza\u00e7\u00e3o. Express\u00e3o<\/strong>\n
                    \n
                  • De tabelas para gr\u00e1ficos<\/li>\n
                  • Tipos b\u00e1sicos de gr\u00e1ficos<\/li>\n
                  • Tipos de representa\u00e7\u00e3o<\/li>\n
                  • Elementos primitivos<\/li>\n<\/ul>\n<\/li>\n
                  • Formas de representar dados quantitativos<\/strong>\n
                      \n
                    • S\u00e9rie temporal, ranking, partes de um todo, desvio, distribui\u00e7\u00e3o, correla\u00e7\u00e3o, geoespacial e compara\u00e7\u00e3o nominal<\/li>\n
                    • Rela\u00e7\u00f5es entre dados quantitativos<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                      [\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=”T\u00c9CNICAS DE VISUALIZA\u00c7\u00c3O 2: COMUNICA\u00c7\u00c3O EFICAZ ATRAV\u00c9S DE DASHBOARDS E RELAT\u00d3RIOS” title_tag=”h4″][vc_column_text]<\/p>\n

                        \n
                      • Comunica\u00e7\u00e3o eficaz. An\u00e1lise do prop\u00f3sito<\/strong><\/li>\n
                      • \n
                          \n
                        • Paradigmas anal\u00edticos<\/li>\n
                        • Comunica\u00e7\u00e3o eficaz<\/li>\n
                        • Princ\u00edpios da Gestalt<\/li>\n
                        • Regras conceituais do IBCS (transmitir)<\/li>\n<\/ul>\n<\/li>\n
                        • Comunica\u00e7\u00e3o eficaz. An\u00e1lise de fundo<\/strong><\/li>\n
                        • \u00c2mbitos da pesquisa quantitativa<\/li>\n
                        • Como comunicar o valor de TI para o neg\u00f3cio<\/li>\n
                        • Pragm\u00e1tica conversacional. M\u00e1ximas de Grice<\/li>\n
                        • O Princ\u00edpio da Pir\u00e2mide.<\/li>\n
                        • Regras conceituais do IBCS (estruturar)<\/li>\n
                        • Comunica\u00e7\u00e3o eficaz. An\u00e1lise da forma<\/strong>\n
                            \n
                          • An\u00e1lise da composi\u00e7\u00e3o. Princ\u00edpios de design<\/li>\n
                          • Equil\u00edbrio, \u00eanfase, hierarquia\/ritmo, propor\u00e7\u00e3o, harmonia, simplicidade<\/li>\n
                          • An\u00e1lise dos elementos<\/li>\n
                          • An\u00e1lise da cor<\/li>\n
                          • Regras de percep\u00e7\u00e3o e visualiza\u00e7\u00e3o do IBCS (Condensar e verificar)<\/li>\n<\/ul>\n<\/li>\n
                          • Metodologia de an\u00e1lise de dashboards e relat\u00f3rios<\/strong>\n
                              \n
                            • An\u00e1lise do prop\u00f3sito<\/li>\n
                            • An\u00e1lise do fundo<\/li>\n
                            • An\u00e1lise da forma<\/li>\n
                            • Erros habituais<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

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                              TESTEMUNHOS DE PARTICIPANTES<\/span><\/h2>\n

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                              • Apesar de n\u00e3o ter frequentado o curso anterior de KPIs, gra\u00e7as \u00e0 estrutura da forma\u00e7\u00e3o, que foi avan\u00e7ando gradualmente em termos de conte\u00fados e conceitos, consegui acompanhar na perfei\u00e7\u00e3o a mat\u00e9ria lecionada. Estou satisfeito com o que aprendi, a mistura teoria-pr\u00e1tica do curso te prende desde o in\u00edcio e n\u00e3o tem momentos \"chatos\". Sem d\u00favidas eu recomendaria o curso, s\u00e3o adquiridos conhecimentos muito \u00fateis para os servi\u00e7os do dia a dia. Men\u00e7\u00e3o especial para Diego, que domina sua \u00e1rea e te faz aprender novos conceitos e curiosidades sobre o mundo da reportagem quase sem voc\u00ea perceber.<\/p>

                                Cristina Castro Escudero (Axians)<\/h3><\/p><\/div><\/div><\/div><\/li>

                              • Curso interessante. Diego Berea \u00e9 um grande formador. Soube transmitir bem as mensagens e conceitos. Satisfeito com o conte\u00fado e dura\u00e7\u00e3o do curso.<\/p>

                                Angel Meca (Costaisa)<\/h3><\/p><\/div><\/div><\/div><\/li><\/ul><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/6″][vc_empty_space][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text] [\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” padding_top=”70″ padding_bottom=”50″][vc_column][vc_column_text]<\/p>\n

                                PEDIDO DE INSCRI\u00c7\u00c3O NAS OFICINAS DE T\u00c9CNICAS DE VISUALIZA\u00c7\u00c3O<\/h2>\n

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                                <\/p>

                                  <\/ul><\/div>\n
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                                  \n<\/fieldset>\n

                                  Interesse em sess\u00e3o in-company<\/span><\/span>Outras edi\u00e7\u00f5es<\/span><\/span><\/span><\/span>\n<\/p>\n

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                                  <\/span>\n<\/p>\n

                                  <\/span>\n<\/p>\n