{"id":10923,"date":"2026-05-23T08:56:04","date_gmt":"2026-05-23T06:56:04","guid":{"rendered":"https:\/\/www.ozonaconsulting.com\/communicating-clearly-in-crisis\/"},"modified":"2026-07-10T13:20:39","modified_gmt":"2026-07-10T11:20:39","slug":"communicating-clearly-in-crisis","status":"publish","type":"page","link":"https:\/\/www.ozonaconsulting.com\/en\/communicating-clearly-in-crisis\/","title":{"rendered":"How to Communicate Clearly in Times of Crisis"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><style>.empty_space_image{background-position:center top !important;background-size:100% auto !important;background-repeat:no-repeat !important;}<\/style>\n<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space height=&#8221;260px&#8221; background_image=&#8221;10310&#8243; image_repeat=&#8221;no-repeat&#8221; el_class=&#8221;dora-banner&#8221; css=&#8221;.vc_custom_1758104517706{background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; angled_section_position=&#8221;top&#8221; angled_section_direction=&#8221;from_left_to_right&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;200px&#8221; background_image=&#8221;10304&#8243; image_repeat=&#8221;no-repeat&#8221; el_class=&#8221;dora-banner-mobile&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; padding_top=&#8221;10&#8243; padding_bottom=&#8221;10&#8243;][vc_column][vc_empty_space height=&#8221;45 px&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #e1175a;\"><b><span lang=\"EN-US\"><span data-teams=\"true\"><strong>Crisis Communications<\/strong><\/span><\/span><\/b><\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;45 px&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_column_text css=&#8221;&#8221;]In times of crisis, the way an organization communicates can make the difference between weathering the storm or being trapped in it.[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;][vc_column_text css=&#8221;&#8221;]This practical Crisis Communications course gives you the tools you need to act effectively when it matters most.[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;][vc_column_text css=&#8221;&#8221;]Throughout the course we will look at the&nbsp;key communications roles and responsibilities, the&nbsp;specific challenges posed by a crisis environment&nbsp;and the&nbsp;stages of the communications process&nbsp;in this type of situation.<br \/>\nThis is a hands-on course that will enable participants to&nbsp;define and improve their crisis communications plans, through specific examples about the structure and content&nbsp;of those plans.[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div style=\"background: #f5f5f5; border-left: 1px solid #cf2e2e; padding: 10px 15px;\"><strong>Note<\/strong>: this course does <strong>not&nbsp;<\/strong>cover communications techniques, copywriting, spokesperson skills&nbsp;or message crafting.<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;24px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; padding_top=&#8221;10&#8243; padding_bottom=&#8221;10&#8243; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"text-align: center; color: #e1175a;\"><strong>Who is it for?<\/strong><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;35px&#8221;][vc_column_text css=&#8221;&#8221;]<span data-teams=\"true\">Aimed at anyone involved in the definition and activation of crisis communications plans, including: business continuity teams, communications managers, liaisons with the main target audiences (customers, media, authorities, employees) or those involved in the definition and oversight of crisis management or crisis communications plans.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; padding_top=&#8221;10&#8243; padding_bottom=&#8221;10&#8243; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;70px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"text-align: center; color: #e1175a;\"><strong><span data-teams=\"true\">OBJECTIVE<\/span><\/strong><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;35px&#8221;][vc_column_text css=&#8221;&#8221;]<span data-teams=\"true\">The objective of the course is to equip participants with the skills they need to&nbsp;plan, coordinate and execute effective communications during a crisis situation, understanding the main challenges and good practices in this field.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; padding_top=&#8221;10&#8243; padding_bottom=&#8221;10&#8243; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;70px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"text-align: center; color: #e1175a;\"><strong><span data-teams=\"true\">HANDS-ON TRAINING \u00b7 EXERCISES<\/span><\/strong><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;35px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; padding_top=&#8221;10&#8243; padding_bottom=&#8221;10&#8243; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1755199016092{background-color: #F2F2F200 !important;}&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"training-grid\">\n<section class=\"card\">\n<h2 class=\"icon-book\" style=\"text-align: center;\">&nbsp;<\/h2>\n<p style=\"text-align: center;\">Course and materials in <strong><span data-teams=\"true\">Spanish<\/span><\/strong><\/p>\n<\/section>\n<section class=\"card\">\n<h2 class=\"icon-laptop\" style=\"text-align: center;\">&nbsp;<\/h2>\n<p style=\"text-align: center;\">The course is delivered in <strong>live online<\/strong> format<\/p>\n<\/section>\n<section class=\"card\">\n<h2 class=\"icon-microphone\" style=\"text-align: center;\">&nbsp;<\/h2>\n<p style=\"text-align: center;\">Participants will be able to use their <strong>microphones<\/strong> to take part in the sessions and ask questions to the instructor (there is also the option to use the <strong>webcam<\/strong>)<\/p>\n<\/section>\n<section class=\"card\">\n<h2 class=\"icon-dot-circle\" style=\"text-align: center;\">&nbsp;<\/h2>\n<p style=\"text-align: center;\">The training is delivered through <strong>Zoom (or similar)<\/strong><\/p>\n<\/section>\n<\/div>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; padding_top=&#8221;70&#8243; padding_bottom=&#8221;50&#8243;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #e1175a;\">Date and price<\/span><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;35px&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/5&#8243;]<div class='q_icon_with_title medium circle center '><div class=\"icon_holder \" style=\" \"><span data-icon-type=\"circle\"   class=\"qode_iwt_icon_holder fa-stack fa-3x  \" style=\"\"><i class=\"qode_icon_font_awesome fa fa-laptop qode_iwt_icon_element\" style=\"color: #000000;\" ><\/i><\/span><\/div><div class=\"icon_text_holder\" style=\"\"><div class=\"icon_text_inner\" style=\"\"><h5 class=\"icon_title\" style=\"\">Format<\/h5><p style=''>Curso online interactivo<\/p><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; background_color=&#8221;#F5F5F5&#8243; padding_top=&#8221;70&#8243; padding_bottom=&#8221;50&#8243; z_index=&#8221;&#8221;][vc_column][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][vc_empty_space][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #e1175a;\">ATTENDEE TESTIMONIALS<\/span><\/h2>\n<p class=\"p1\">[\/vc_column_text][vc_empty_space][vc_separator type=&#8221;normal&#8221; transparency=&#8221;0&#8243; 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